Mark Hoffman

Within the span of a single news cycle this week, a simple image demonstrated one of the most dangerous threats facing crisis management today: disinformation deployed deliberately, at speed, and from an official source. The Trump administration on Thursday misrepresented the arrest of Civil Rights Attorney Nekima Levy Armstrong in Minnesota. U.S. Homeland Security Secretary Kristi Noem posted a photo of the arrest of Levy Armstrong looking strong and stoic. A few minutes later, the official...

Empowering Employees in the Age of Artificial Intelligence Written by Daniela Parker Artificial intelligence. Just the term can evoke a range of reactions, from wide-eyed excitement to understandable apprehension. Across organizations, we're seeing vastly different approaches to the topic of AI. Some are trying to slam the brakes, fearing the unknown and attempting to block its adoption at every turn. Others are diving in headfirst with a "Wild West" mentality, potentially exposing themselves...

Tylenol’s Crisis Response is Put to the Test Again. Tylenol, one of the most trusted names in over-the-counter medicine, is no stranger...